.svg)
n8n
n8n is the connective tissue of GTM infrastructure—wiring together CRMs, data sources, AI services, and internal systems through event-driven workflows. It handles the async jobs, webhooks, and long-running processes that power modern revenue operations.
But n8n workflows absorb business logic they were never meant to own. ICP definitions end up as conditionals. Qualification criteria becomes nested if-statements. Messaging assumptions scatter across prompt nodes. When those assumptions change—new product launch, ICP shift, competitive repositioning—you're debugging workflows instead of iterating on strategy. The event-driven backbone becomes a liability.
Octave is the GTM context service that n8n workflows consume. It maintains a structured, versioned model of your ICPs, personas, use cases, and positioning—exposed at runtime via API. n8n handles event-driven orchestration. Octave handles the strategic intelligence those events act on. Workflows stay lean because the context they need lives in infrastructure, not inline.
Top Use Cases
Strategy-Aware Enrichment Pipelines
n8n orchestrates enrichment workflows that pull GTM context from Octave to:
- Attach ICP fit scores, persona tags, and relevant use cases to records
- Normalize and enrich accounts with strategy-aware attributes
- Keep CRM data aligned with how your business actually qualifies buyers
Rather than enriching everything indiscriminately, enrichment is guided by your GTM model. When your ICP evolves, enrichment logic updates automatically—no workflow changes required.
Lifecycle Nurture Automation
n8n triggers Octave-powered nurture workflows based on stage, behavior, and segment:
- Dynamic content generation tailored to persona and lifecycle stage
- Messaging that reflects current positioning, not stale templates
- Automatic adaptation as contacts progress or signals change
MAP drip sequences become intelligent. Nurture tracks personalize at scale without manual segmentation or static content libraries.
Real-Time Agent Context
For AI-native systems, n8n fetches Octave context at execution time to:
- Ground voice or chat agents in your ICP and competitive positioning
- Adapt responses based on persona, use case, and deal stage
- Ensure agents stay aligned as products, markets, or messaging evolve
Context is resolved dynamically. When PMMs update the Library, every agent reflects it on the next request—no prompt rewrites, no redeployments.
n8n provides the event-driven control plane. Octave provides the GTM repo that control plane consumes.
For GTM teams: workflows become configuration instead of code. Strategy changes propagate automatically instead of requiring audits across every flow. And the system learns—Octave captures what performs and feeds it back, so every campaign makes your GTM context sharper. Infrastructure that gets smarter over time, not staler.
Build your generative GTM motion today
