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Run ABM and Hyper-Segmented Campaigns at Scale
Orchestrate highly personalized campaigns by segment, persona, and signal, so your team can target 10 or 10,000 accounts with precision and consistency.
Target with precision
Move beyond generic lists. Define hyper-specific segments and personas to build high-value account lists for your account based marketing campaigns.
- Identify lookalike companies and key decision-makers.
- Define niche audiences based on unique market signals.
- Turn your ICP from a vague concept into an actionable strategy.
Scale personalized messaging
Keep every touchpoint on-brand and grounded in your core strategy. With self-optimizing templates and a centralized GTM brain, your personalized marketing stays aligned as you scale your ABM campaigns.
Automate campaign execution
Let specialized AI agents handle the heavy lifting. From enriching account data to generating personalized email sequences, you can orchestrate complex, multi-touch campaigns without the manual work.
Launch smarter Account-Based Marketing in minutes
Octave learns your strategy and turns it into high-performing campaigns that adapt to your market in real-time.
Define Your Strategy
Centralize your company's personas, use cases, customer proof points and value propositions in your Octave Library. Then, rapidly create Playbooks for each niche segment you want to target.
Build Your Custom Agents
Easily build and tune AI agents to automate your workflows. Train them on your Playbooks and Styles for tasks like prospect enrichment and email generation.
Deploy and Scale
Launch your agents to execute personalized campaigns across your target accounts. Use Prospectors to continuously find new, relevant accounts and contacts.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Frequently Asked Questions
Still have questions? Get connected to our support team.
Account based marketing (ABM) is a focused strategy where marketing and sales teams target a specific set of high-value accounts. Octave improves ABM campaigns by using AI to automate the identification of these accounts with Prospectors and then creating highly personalized messaging for them at scale using Playbooks and Agents.
You can create a unique Playbook for each market segment, defining the specific narrative, value propositions, and pain points for that audience. Your AI Agents then use the relevant Playbook to generate messaging tailored to each segmented campaign, ensuring relevance and precision.
Yes. Octave uses 'Styles' and your 'Library' to create a GTM brain for your company. Styles define your tone and voice, while the Library holds your core products, personas, and use cases. All AI-generated content is grounded in this strategy, ensuring it's always on-brand.
Octave's Prospector is a specialized agent designed for this. You can feed it a list of companies, and it will find the relevant personas you've defined in your Library. It can also find new lookalike companies to expand your campaigns.
Yes. Octave is built to scale. You can use it for a hyper-targeted campaign of 10 key accounts or orchestrate messaging for 10,000 prospects with the same level of precision and consistency, thanks to the automation powered by Playbooks and Agents.
Build your generative GTM motion today
