Activate Signups with Sales-Assist

Instantly turn product usage data into tailored outreach for PQLs—without waiting for reps to take action.

Engage PQLs at peak intent

Capitalize on the moment a user becomes a product qualified lead. Octave triggers instant, automated follow-up so you never miss an opportunity to start a conversation when interest is highest.

Send outreach that actually converts

Go beyond generic templates. Octave uses your unique Playbooks and Library of personas and use cases to craft tailored messaging that speaks directly to a PQL's product usage and pain points.

Scale your sales-assist motion

Automate PQL activation to free up your sales team. Let them focus on closing deals and having high-value conversations, not on manual outreach and lead monitoring.

How PQL Activation Works

In minutes, you can build and launch a complete, automated sales-assist motion for your product qualified leads.

Define Your Strategy

Use Octave's Library and Playbooks to codify your messaging for specific PQL segments, defining their personas, relevant use cases, and pain points.

Connect Your Signals

Integrate Octave with your GTM stack like Salesforce, HubSpot, or Gong. Octave listens for the product usage signals that define your PQLs.

Deploy Your Agent

Launch a specialized AI Agent that automatically sends personalized email sequences the moment a user becomes a PQL, using your Playbook to ensure every message converts.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

What is a sales-assist motion?

A sales-assist motion uses automation to support the sales process by engaging leads at the perfect moment. For product qualified leads (PQLs), this means sending timely, relevant outreach based on their product usage to qualify them for a conversation with a sales rep.

How does Octave know when to trigger the automated follow up?

Octave integrates with your GTM stack to monitor live customer signals. You define the criteria for a PQL in your Playbook—when a user's actions meet those criteria, the sales-assist agent is automatically triggered.

Can I customize the tone and style of the outreach?

Yes. Octave's 'Styles' feature lets you define your company's tone, voice, and writing guidelines. Your AI agents adhere to these rules, ensuring all automated PQL activation messaging is on-brand and consistent.

How is this different from a standard marketing automation tool?

While marketing automation tools send static campaigns, Octave's AI agents generate dynamic messaging grounded in your live GTM strategy. It uses your Playbooks, Personas, and Use Cases to create rich, contextual outreach that adapts as your product and customers evolve.

Does this replace my sales team?

No, it empowers them. By automating the top of the funnel for PQL activation, Octave frees up reps from manual monitoring and outreach. This allows them to focus their time on what they do best: having meaningful conversations with highly qualified leads and closing deals.

Build your generative GTM motion today