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Activate Signups with Sales-Assist
Instantly turn product usage data into tailored outreach for PQLs—without waiting for reps to take action.
Engage PQLs at peak intent
Capitalize on the moment a user becomes a product qualified lead. Octave triggers instant, automated follow-up so you never miss an opportunity to start a conversation when interest is highest.
Send outreach that actually converts
Go beyond generic templates. Octave uses your unique Playbooks and Library of personas and use cases to craft tailored messaging that speaks directly to a PQL's product usage and pain points.
Scale your sales-assist motion
Automate PQL activation to free up your sales team. Let them focus on closing deals and having high-value conversations, not on manual outreach and lead monitoring.
How PQL Activation Works
In minutes, you can build and launch a complete, automated sales-assist motion for your product qualified leads.
Define Your Strategy
Use Octave's Library and Playbooks to codify your messaging for specific PQL segments, defining their personas, relevant use cases, and pain points.
Connect Your Signals
Integrate Octave with your GTM stack like Salesforce, HubSpot, or Gong. Octave listens for the product usage signals that define your PQLs.
Deploy Your Agent
Launch a specialized AI Agent that automatically sends personalized email sequences the moment a user becomes a PQL, using your Playbook to ensure every message converts.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Frequently Asked Questions
Still have questions? Get connected to our support team.
A sales-assist motion uses automation to support the sales process by engaging leads at the perfect moment. For product qualified leads (PQLs), this means sending timely, relevant outreach based on their product usage to qualify them for a conversation with a sales rep.
Octave integrates with your GTM stack to monitor live customer signals. You define the criteria for a PQL in your Playbook—when a user's actions meet those criteria, the sales-assist agent is automatically triggered.
Yes. Octave's 'Styles' feature lets you define your company's tone, voice, and writing guidelines. Your AI agents adhere to these rules, ensuring all automated PQL activation messaging is on-brand and consistent.
While marketing automation tools send static campaigns, Octave's AI agents generate dynamic messaging grounded in your live GTM strategy. It uses your Playbooks, Personas, and Use Cases to create rich, contextual outreach that adapts as your product and customers evolve.
No, it empowers them. By automating the top of the funnel for PQL activation, Octave frees up reps from manual monitoring and outreach. This allows them to focus their time on what they do best: having meaningful conversations with highly qualified leads and closing deals.
Build your generative GTM motion today
