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Operationalize Your ICP and Positioning
Transform strategy into execution by embedding your ICP personas and value props directly into outbound workflows.
Align your entire GTM team
Ensure your entire team speaks the same language. Your messaging, pain points, and product value are centralized, creating a clear and consistent through line from first touch to final pitch.
Scale your outbound motion
Turn your ICP into immediate action. Build data-backed playbooks in hours, not weeks, and share self-optimizing templates across your team to stay aligned and move faster.
Create messaging that converts
Go beyond basic personalization. Craft messaging that resonates with real personas and pain points to unlock more conversations with high-value leads.
Bring your strategy to life in 3 steps
Octave connects your GTM strategy to your execution, learning from every signal to continuously optimize your outbound motion.
Build your GTM Brain
Define your products, value props, personas, use cases, and customer pain points in the Octave Library to create a single source of truth for your GTM team.
Define your Playbooks
Create Playbooks that codify your approach for specific market segments. Define the right narrative, value props, and messaging for each audience.
Activate with AI Agents
Use Prospector agents to identify buyers at target or lookalike companies. Enrich each contact with real-time intelligence to inform your outreach.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Frequently Asked Questions
Still have questions? Get connected to our support team.
ICP operationalization turns your Ideal Customer Profile from a static document into an active part of your go-to-market motion. Octave is the first platform built to do this by connecting your defined personas and segments directly to AI agents that execute your outbound campaigns.
Octave improves persona targeting by creating a direct link between strategy and action. You define your personas in the Octave Library, and your Playbooks and Agents use that specific information to find the right prospects and craft messaging that speaks directly to their unique needs.
Yes. Octave's Playbooks allow you to create unique strategies for different sectors, solutions, or competitive landscapes. Each Playbook can have a distinct positioning strategy, narrative, and set of value propositions.
Octave's Agents are grounded in your strategy. When an agent generates messaging, it pulls from your defined Playbooks and Library, which contain the specific value proposition for that persona and segment. This ensures every interaction is rooted in the correct messaging.
Setup is instant. Just add your website, and Octave can help create your initial ICP strategy and assets in minutes. You can then build data-backed playbooks in hours, not weeks.
Build your generative GTM motion today
