Suggested updates
surface as new evidence challenges or extends your strategy.
Your GTM strategy, built for agents
Octave’s context graph models what you sell, who needs it, and why. It connects buyer pains to the outcomes they want and the capabilities you offer, giving your team and agents a shared foundation for deciding what matters in each deal.
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01 · Entity layer: Start with the business you know
Your library defines what you sell—products, services, and solutions—and who you serve through personas and segments. Use cases, competitors, alternatives, objections, and proof complete the picture.
Each entity has a specific role. Together, they capture where you believe you fit and the case you can make to each buyer. Learn more about entities →
Add custom entities, properties, and tags to match the model to your business.
02 · Concept layer: Give shared ideas a shared meaning
Octave decomposes your entities into shared atomic concepts: buyer pains, desired outcomes, and product capabilities.
The same pain can connect several personas to capabilities across multiple products. Typed, directional relationships describe how those concepts connect, with a rationale for each link. Your agents can follow why a capability matters to a particular buyer.
Example
From
Relationship
To
Finance leader · Persona
Experiences
Manual reconciliation · Pain
Manual reconciliation · Pain
Addressed by
Automated matching · Product capability
Automated matching · Product capability
Enables
Faster close · Desired outcome
03 · Motion layer: Match the message to the buying situation
Above the entity layer, playbooks combine your offering with specific personas and segments to guide the message.
Motions adapt that guidance for the way you’re selling. A net-new opportunity needs a different approach from an expansion or a push to displace an incumbent.
Offering
Project management SaaS product
Persona
CMO
Segment
Financial services company
Motion
Displace an incumbent competitor
04 · Connect your ontology to real deals
Your context graph connects your strategy to the accounts and contacts in your CRM.When you have a prospect call, Octave’s Intelligence Engine resolves who is speaking and maps their comments to your graph. That connects individual buyer needs to patterns across similar personas, segments, and use cases.
Production-ready, beyond the first build
Context infrastructure is like a free puppy: getting it is the easy part. Then come permission changes, broken integrations, and new requirements every time your strategy evolves.
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Octave includes:
Version control
User permissions
Auditable changes
Workflows for updating and extending your graph
Suggestions: Keep your strategy grounded in the market
Octave’s Intelligence Engine analyzes daily customer interactions alongside market trends and competitor news. It compares that evidence with your context graph to find gaps, contradictions, and changes worth reviewing.
Learn about the context graph’s other half: Intelligence Engine →
Authorized teammates
approve or reject changes through MCP or the Octave UI.
Significance thresholds
help distinguish meaningful patterns from noise.
Build your generative GTM motion today
