Start with the systems your business runs on

CRM

Salesforce · HubSpot · Attio

Connect account and contact records with deal activity and outcomes. Give Octave the commercial context to understand where conversations lead.

Calls and conversation intelligence

Gong · Fathom · Fireflies.ai · Chorus

Bring call transcripts into Octave to identify buyer needs and objections. Connect what was said to the people, offerings, and selling situations involved.

Email and sales engagement

Outreach · Salesloft · Smartlead · Instantly

Connect sent messages and replies so Octave can compare your team’s outreach with how buyers respond, across the conversations that follow.

Documents and product knowledge

Google Drive · Notion · Linear

Bring in the product information and positioning your team maintains. Give Octave the internal knowledge to interpret buyer conversations against what your company offers.

Enrichment and workflow data

Clay · n8n · Zapier · Make · Cargo

Send enriched account data and customer activity into Octave from the workflows you already run. Add that evidence to the picture built from your connected systems.

01

Connect the conversation to the account and outcome

Octave brings the pieces of a buyer journey together so you can investigate what happened across the relationship: A buyer raises an objection on a call. A rep follows up by email. The opportunity changes stage in your CRM. 

You can follow an objection across conversations, compare it among similar buyers, and see how it relates to deal outcomes.

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02

Keep your GTM model learning from the field

As new activity arrives, Octave compares the evidence with your GTM ontology. Recurring buyer concerns or changes in competitive conversations can reveal new guidance that your team can address — and changes to make in your context graph.
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Learn how the Intelligence Engine works →

Build your generative GTM motion today

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