Read APIs: Resolve Context at Runtime

Octave’s read APIs allow systems and agents to fetch GTM context dynamically at execution time, including:

• ICP definitions and fit criteria
  
• Persona and use-case relevance
  
• Positioning, messaging, and proof points
  
• Competitive and qualification context
  
  

Downstream systems operate with shared, current understanding without embedding business logic locally. When PMMs update positioning, every consumer reflects it on the next request—no deployments, no cache invalidation, no sync jobs.

‍

Write APIs: Generate and Maintain GTM Knowledge

Octave’s write APIs allow external systems to programmatically create and update GTM context, including:

• Generating new messaging or positioning variants
  
• Creating or refining personas, use cases, and ICP models
  
• Recording learnings, feedback, or signals back into Octave
  
• Updating context as markets, products, or strategy change
  
  

Automation and agents become contributors to the system of record. GTM knowledge stays current without manual documentation. The context layer learns from execution.

‍

Agent APIs: Execute Context-Aware Actions

Octave also exposes agent execution APIs that allow external systems to run agents on demand and can be used to:

• Sequence generation: Copy-ready outbound tailored to persona and use case
• Research synthesis: Account and contact analysis against your ICP
• Qualification scoring: Fit evaluation with transparent, natural-language reasoning
• Content generation: Battle cards, one-pagers, enablement materials

Agent runs return structured outputs suitable for downstream processing. Invoke them synchronously, or orchestrate them as steps in larger workflows.

‍

Closed-Loop GTM Architecture

With read, write, and agent APIs, Octave enables a bi-directional, closed-loop GTM architecture:

• Upstream systems submit signals, updates, or generation requests
  
• Octave agents synthesize and store structured GTM knowledge
  
• Downstream services retrieve context and execute actions in  real time
  
  

GTM intelligence compounds over time. Every campaign makes the system smarter for your specific market, product, and brand—not generic best practices.

‍