Over the past few months, we’ve taken a fresh look at every component of the Octave platform.

We’ve been working side-by-side with some of the best growth teams in the game (Engine, Airbyte, Sendoso, and more) who’ve made Octave a core pillar of their GTM stack. By listening closely and learning how they push the frontier forward, we realized it was time to go big: tuning up every part of our platform at once.

At the pace AI is moving, waiting to make major changes just isn’t an option. So we made bold moves, some scary, some exciting, with one goal: set Octave up to deliver the next wave of GTM innovation. As Julian Tempelsman, Octave's CTO and Co-Founder, likes to remind us, there are no sacred cows here.

And today, we’re excited to share the first set of updates now live in Octave:

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A Beautiful New UI

We’ve redesigned Octave to be simpler, cleaner, and more intuitive. GTM context engines have a lot of moving parts, it’d be easy to hide them behind a black box. But AI that works must be visible. With this new interface, we want tuning your GTM brain to feel straightforward, transparent, and maybe even a little fun.

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Enhanced GTM Library

Selling a product is not the same as selling a service, and Octave now reflects that reality. Our updated GTM Library introduces the concept of “offerings,” capturing the nuances of what you sell and how you position it. This is where the subtle but critical differences show up, and where Octave helps you win.

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Refine Your ICP with AI

Markets evolve daily. Messaging has to keep pace. With our new Refine feature, you can interact with Octave via chat, teaching the system, shaping context, or quickly building new positioning. Updating your ICP and messaging just got lightyears easier.

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All-New Agent Builder

Copy generation is simple. Dynamic, context-aware campaigns that adapt in real time? That’s hard. Our rebuilt Agent Builder is more powerful, configurable, and faster to deploy, so your campaigns know your ICP, messaging, and positioning cold. Goodbye dusty templates and pseudo-personalization. Hello living, breathing campaigns.

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Active/Inactive + Unlimited Generation

Experimentation just leveled up. You can now toggle what’s “active” in Octave’s brain at any time, making iteration and launch cycles faster than ever. Plus, all paid plans now include unlimited generation of ICP elements, playbooks, agents, and more.

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What This Means for Growth Teams

This release is designed to help GTM teams:

• Move faster with cleaner workflows
• Drive greater efficiency across campaigns
• Bring their strategies to life in real time
  
  

And this is just the beginning. This release sets the foundation for even more capabilities we’ll be rolling out in the coming weeks.

So go ahead, log in, and take it for a spin.

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