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Partnership Announcement: Welcoming Octave Agents to Clay

Published on
September 4, 2025

Octave + Clay = Growth Unlocked

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Clay gives modern GTM teams an incredible edge: rich, fresh lead and account data, exactly where you build your lists and workflows. But turning that data into effective, highly tailored, context-aware campaigns still takes too much manual effort and is overwhelming for even the most advanced GTM engineers. Teams are managing dozens of brittle prompts, static templates, spreadsheets, and copy docs. Motions wait. Momentum stalls. Results suffer. 

Today, that changes.

With this partnership and native integration, Octave’s powerful Agents are now available inside every Clay table, so your GTM DNA—ICPs, personas, use cases, value props, competitors, qualification criteria, and messaging playbooks—is right there inside Clay, activated instantly. Connect once. Pick your Agent. Map it to your table. Run your workflow. Push results to your CRM or Sales Engagement Platform. That’s it.

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What’s New (and Why It Matters)

  • No more HTTP API templates: Simply drop in your API key one time, and now your Agents will auto-populate inside Clay.
  • Grounded context: Octave, your GTM Context Engine with a built-in ICP library, delivers on-brand, segment-aware, buyer-relevant outputs—without prompt or template babysitting.
  • New ‘Octave Lite’ Action: For users that haven’t yet setup an Octave account, there’s a special action in Clay that allows you to create sequences with just Clay credits.
  • This is just the beginning: Today’s release lays the foundation for deeper orchestration, smarter agents, and faster activation across your GTM motions.

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Octave Agents (at a glance)

  • Qualification Agents — Improve resource allocation, raise qualification rate, and generate more pipeline.
  • Sequence Agents — Get more replies and meetings while improving time-to-market.
  • Content Agents — Improve targeting, speed-to-lead, and close more pipeline.

Four Workflows You Can Ship Today

1) Warm & Cold Outbound 

Inputs: A Clay table segmented by persona/industry; Octave ICP + Messaging Playbooks.

Agent steps:

  1. Pull ICP-relevant context (pain points, value props, competitor angles) from Octave.
  2. Analyze each row’s attributes/signals in Clay.
  3. Generate persona-specific, context-aware sequences (subject + steps) aligned to your offer positioning.
  4. Push the final copy to your sequencer or SEP.

Outputs & outcomes: Sequences that read like they were written by a domain expert, not an AI SDR. Faster launches, more relevance, more replies.


2) Lead & Account Qualification 

Inputs: Clay table of inbound leads, PQLs, or account lists with enrichment fields.

Agent steps:

  1. Score fit against your ICP Library and qualification criteria in Octave.
  2. Summarize “why fit / why not” with evidence from available fields and signals.
  3. Recommend next action (route, nurture, outbound sequence, or research).
  4. Generate handoff notes and rationale for SDR/AE teams and push to CRM.

Outputs & outcomes: Cleaner routing, better prioritization, higher qualification rates—and fewer deals lost to slow follow-up.

3) Enrichment & Research

Inputs: Accounts or contacts missing narrative context (initiatives, pains, triggers, recent news).

Agent steps:

  1. Read available fields and signals in Clay.
  2. Pull GTM-relevant talking points (e.g., common pains by segment, relevant case studies) from Octave.
  3. Generate a one-screen context card per row and fill “reason to reach out” fields used by your outbound team.

Outputs & outcomes: Sharper targeting and faster personalization—without yak-shaving through 20 tabs.

4) Call Prep 

Inputs: A meeting list or hot-lead table.

Agent steps:

  1. Match prospect to ICP definitions and messaging playbooks in Octave.
  2. Draft a briefing note: who they are, what they likely care about, proof points to use, discovery questions, and objection handling.
  3. Generate a tight agenda + talk tracks.
  4. Push to CRM/meeting notes so reps show up prepared.

Outputs & outcomes: Higher-quality conversations, faster time-to-next-step, fewer missed opportunities.

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Before Octave → After Octave

Before: brittle prompts, static templates, endless copy tweaks, slow launches.

After: agents grounded in your GTM DNA, campaigns that update themselves, and growth plays that can finally keep up with your market.

Build a context-aware outbound engine that lets you scale.

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