Define the message
Edit your Octave context graph with new positioning.
Understand your buyers down to the specific problem they need to solve
Octave analyzes customer conversations through your company’s context graph, connecting findings to specific buyer types, needs, and market conditions involved. Discover patterns across virtually any combination of buyer and business context to learn where you win or lose deals, and what to do about it.
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Surface patterns you didn’t know to look for
Octave combines 150+ extractors designed for GTM intelligence with a detailed model of your buyers, products, and market. It scans call transcripts, emails, and other customer conversations for signal, connecting findings to specific audiences and their needs.
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Start with built-in extractors
Look for recurring pains, goals, objections, competitive mentions, and other signals without defining every question yourself.
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Follow a finding further
Ask natural-language questions to investigate a pattern not captured by Octave’s out-of-the box extractors.
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Find patterns within niche audiences
See what comes up for a particular persona within a segment, pursuing a specific use case or struggling with a particular problem.
Explore questions as specific as your market
Combine buyer characteristics, business needs, and product context to investigate where you fit — and what to do next.
What you want to understand
Octave helps you explore
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A specific audience’s needs
01
What compliance challenges do IT leaders at enterprise companies describe when evaluating our software?
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Which capabilities matter
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Which of our product capabilities do those IT leaders connect to their compliance needs? How does this compare among healthcare vs. entertainment industry segments?
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Differences between personas
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How do IT leaders’ priorities differ from those of business leaders?
Test your messaging against what happens in the field
Add the messaging you want to test to your context graph, which guides your team and AI tools to use the new angles in their talk tracks and content. As new conversations come in, use Octave to examine how buyers respond and how those patterns differ across audiences.
Observe the response
Explore the questions, objections, and expressions of interest that follow in conversation.
Refine with evidence
Compare findings against buyer groups and deal outcomes. Get quantitative evidence and create quote cards for proof.
See how your strategy translates into actual sales conversations
Understand what your team says in the field, how it differs from your messaging guidance, and what happens next.
Find messaging gaps
See where reps omit value propositions, emphasize different capabilities, or miss buyer concerns.
Learn from effective adaptations
Identify rep language associated with positive buyer responses and won deals.
Focus your coaching
Review where your reps aren’t adhering to strategy and the evidence of its impact on deals.
Inspect the evidence — and the buyer context behind it
Octave provides robust intelligence infrastructure.
See the buyer context
See the persona, segment, use case, deal size, pains, goals, and product capabilities associated with each finding.
Follow transcript deep links
Read the customer’s words in context, exactly as they were said.
Check the supporting evidence
Check the supporting evidence volume, date range, and rationale to support your messaging changes.
Explore insights wherever you work
Ready-made dashboards
Explore win/loss intelligence, findings by deal size, and other insights in the Octave app.
Connected AI and reporting tools
Build custom analyses using Octave’s MCP, API, and integrations.
Your data warehouse
Sync findings to your warehouse to analyze them alongside other business data.
Updates in Slack
Send daily or weekly insight pulses to your team to keep market changes in view.
Understand your buyers in Claude or Codex
Octave’s GTM skill pack gives Claude, Codex, or the LLM of your choice a structured way to analyze your customer conversations:
Insights
/octave:insights - Surface trends and patterns from calls, emails, and deals: what prospects are saying and what’s changing.
Wins & Losses
/octave:wins-losses - Analyze won and lost deals for patterns, themes, and lessons that sharpen your approach. Add /octave:win-loss-report for a Visual HTML report with CSS-based charts and data visualizations of deal outcome analysis.
Analyzer
/octave:analyzer - Score email threads and call transcripts for resonance, messaging adherence, and competitive differentiation.
Ask the questions your CRM can’t answer
