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Generate Industry-Specific Playbooks
Create tailored GTM playbooks for each vertical with messaging positioning and sequences that speak to specific industry challenges.
Enter New Markets with Credibility
Stand up winning strategies for any vertical. Octave helps you enter new industries with timely, precise, and personalized messaging that speaks directly to that market's unique challenges and priorities.
Build Data-Backed Strategies in Hours
Stop starting from scratch. Build comprehensive, data-backed GTM playbooks for any industry in hours, not weeks. Turn your unique positioning into actionable messaging that your entire team can use.
Scale Your Vertical Messaging
Replicate what works across industries and campaigns. Clone top-performing messaging and strategies to new verticals, ensuring your team stays aligned and moves faster with messaging that converts.
How to generate industry playbooks
In three steps, you can turn your core strategy into tailored GTM playbooks for any industry.
1. Define Your Industry Segment
Add a new market segment to your Octave Library. Octave automatically generates its key firmographics, priorities, and qualifying questions.
2. Create a Sector-Based Playbook
Select the 'sector-based' playbook type and link it to your new segment. Octave generates a tailored messaging strategy and distinct value props for your target personas within that industry.
3. Deploy Agents with Your Playbook
Run a sequence or content agent using your new industry playbook. The agent will generate targeted messaging that speaks directly to the vertical's challenges and your product's value.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Related Use Cases
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Frequently Asked Questions
Still have questions? Get connected to our support team.
Octave uses 'Segments' in the Library to define a specific industry, including its priorities and firmographics. It then uses a 'sector-based' Playbook to generate a tailored messaging strategy, value propositions, and a distinct point of view for that vertical.
Yes. Playbooks are designed to help you find message-market fit faster. You can create multiple value prop hypotheses within a playbook and turn them on or off to test which messaging resonates most effectively in a specific industry.
You can create a unique 'Segment' in your Octave Library for each industry you target. Then, you can build a separate 'sector-based' Playbook for each of those segments, allowing you to manage multiple industry-specific marketing strategies at once.
The Library acts as the central source of truth for your company's positioning, products, and personas. All industry playbooks are grounded in this core context, ensuring that even as you tailor messaging for different verticals, it remains consistent with your overall strategy.
Yes. You can add proof points to your Library. When you run an agent with an industry-specific playbook, you can enable the 'include proof point' option, and Octave will automatically embed the most relevant one into the generated messaging.
Build your generative GTM motion today
