Put your positioning to work everywhere
Give every team and AI tool the context to turn your strategy into relevant campaigns, content, and customer conversations. Learn what resonates as buyers respond.
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Make sure your positioning reaches the customer
Don’t let your messaging and strategy get buried in decks and docs no one reads. Octave gives marketers, sellers, and their tools one shared source of company context.
Self-serve content
Let teams create collateral in Claude, Codex, Mutiny, and other tools, grounded in your approved positioning.
Sales guidance
Give reps account plans and talk tracks that connect your positioning to each buyer’s needs.
Buyer feedback
See which messages resonate with which audiences, and refine your positioning with evidence from customer conversations
New product? New audience? Update in one place.
Add messaging for a new feature, use case, segment, or persona to your context graph for all your teams and tools.
Updates without Octave
Updates with Octave
Manually rewrite briefs, content, prompts, and enablement materials.
Update your shared context through Claude or Codex, then use your AI assistant to refresh collateral.
Reach more of your market with relevant messaging
Give niche audiences the attention your team hasn’t had capacity for. Octave helps your tools tailor messaging to each segment’s needs.
Make a landing page for a CMO in financial services and a CMO in healthcare with distinct benefits and proof, drawn from one shared context.
“It’s huge for a team of our size to be able to speak to the market with the ambition we have. I was aware that if we over-segmented our go-to-market with a small team, it would break. In the old paradigm, there were constraints around knowledge sharing. But none of that’s true anymore if our definitions are in Octave.”
Marketing use cases
The teams already running GTM on Octave
Revenue, marketing and operations leaders using one context layer to keep every motion on strategy.
“ Harmonic Security’s messaging lives in Octave. When our positioning changes, we update it once — and every campaign reflects it. ”
“ The first impression of Descope is now more positive and personalized because of Octave. We no longer have to define Descope with five different commas and endless clauses and hope that one of those things is relevant to a prospect. ”
“ The beauty of Octave is how easy it is to update. When we refined our new product positioning, we were able to revamp our playbooks and product entity in 15 minutes. ”
Build your generative GTM motion today
