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Build TAM Models That Drive Growth
Identify and size your total addressable market with dynamic models that update based on market signals and ICP evolution.
Go Beyond Static TAM Analysis
Your market evolves daily, but traditional TAM modeling provides a static snapshot. Octave connects to your live GTM signals, ensuring your understanding of the addressable market is always current and based on real-world data.
Align Market Sizing to Your ICP
Translate your Ideal Customer Profile directly into your market sizing strategy. Octave is the first platform built to operationalize your ICP, ensuring your TAM model accurately reflects the segments and personas you are actually targeting.
Discover and Validate New Segments
Use AI to turn theory into action. Deploy agents to identify lookalike companies and test messaging hypotheses with playbooks, allowing you to uncover and validate new, high-potential segments within your total addressable market faster.
Launch Your Dynamic TAM Model
Connect your strategy and let Octave's AI build a comprehensive, real-time model of your addressable market.
Establish Your GTM Brain
Input your company, product, personas, and ICP details into the Octave Library. This creates the foundational context for all market analysis and modeling.
Define Market Segments
Add market segments to your library to tailor analysis. Octave uses this information to understand company fit and generate qualifying questions to score potential targets.
Deploy Prospector Agents
Activate Prospector agents in 'lookalike' mode to find new companies that fit your ICP. This provides an actionable, data-backed view of your reachable market.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Related Use Cases
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Frequently Asked Questions
Still have questions? Get connected to our support team.
Traditional TAM analysis provides a static, one-time snapshot of the market. Octave creates a dynamic model that connects to your GTM stack and updates in real-time based on live customer signals and shifts in your ICP, ensuring your strategy is always based on the most current data.
Yes. The Prospector Agent's 'lookalike' mode finds companies similar to your best customers based on their offering, industry, and size. This helps uncover new, untapped segments of your total addressable market.
Octave uses the strategic context you provide in the Library (ICP, Personas, Segments, Competitors) and enriches it by connecting to your GTM stack (e.g., Salesforce, HubSpot) and deploying AI agents to gather live market and company signals from public sources.
Octave operationalizes your TAM model. After identifying market segments, you can deploy Prospector Agents to find real contacts at target companies. You can then use Sequence Agents to run tailored outbound campaigns based on data-backed playbooks, turning market sizing directly into pipeline.
Your ICP, Personas, and Segments are the core of the Octave Library. They act as the 'GTM Brain' that informs all agentic workflows. This ensures that any TAM analysis or market sizing is grounded in who you target and why they buy, making the model more accurate and relevant.
Build your generative GTM motion today
