Transform Inbound Leads into Pipeline
Automatically qualify, enrich, and route inbound leads with AI-powered scoring and personalized follow-up sequences.
Qualify and route leads instantly
Eliminate manual review and ensure every lead gets the right attention, fast. Octave's AI agents score inbound leads against your ideal customer profile, personas, and segments in real-time, enabling intelligent, automated lead routing to the correct team or sequence.


Engage every lead with perfect messaging
Go beyond basic personalization. Octave uses deep enrichment and your unique GTM strategy to craft hyper-relevant follow-up. The system automatically selects the best playbook, value propositions, and proof points to generate messaging that converts.
Scale your pipeline generation
Handle any volume of inbound inquiries without adding headcount. This automated workflow turns your inbound marketing efforts into a scalable pipeline generation engine, allowing you to test messaging, find what works, and drive better outcomes, faster.

How inbound automation works
In three steps, you can build a powerful workflow to qualify, enrich, and engage every inbound lead.
1. Qualify and score leads
An inbound lead triggers the workflow. Octave's Qualify agents instantly score the lead against the products, personas, and segments defined in your Library to determine fit.
2. Enrich with deep context
Enrichment agents gather detailed intelligence on the person and their company, pulling data like career arc, key expertise, and company characteristics to inform the outreach strategy.
3. Activate personalized sequences
A Sequence agent uses the enriched data and the best-fit playbook to generate a multi-step, personalized email sequence, which is then deployed through tools like Clay, Outreach, or Instantly.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Related Use Cases
Frequently Asked Questions
Still have questions? Get connected to our support team.
Octave's Qualify Person and Qualify Company agents score leads against the ICP, products, personas, and segments you define in your Library. This qualification score can then be used in an orchestration tool like Clay to trigger rules for lead routing, sending high-scoring leads to sales and others to nurturing sequences.
Yes. The qualifying questions used by the agents are fully configurable within the Product, Persona, and Segment sections of your Octave Library. You can add, edit, or toggle 'good fit' and 'bad fit' questions to ensure the AI scoring aligns perfectly with your business needs.
This workflow boosts pipeline generation by ensuring speed and relevance. It instantly qualifies every lead so no opportunity is missed, and then automatically engages them with personalized messaging derived from your core GTM strategy. This process starts more conversations and converts more inbound interest into qualified pipeline.
Octave's Sequence Agents use a combination of sources: your Library (which contains your ICP, personas, use cases, and proof points), the chosen Playbook (your messaging strategy for a specific angle), and real-time data from Enrich agents (like a person's career arc or their company's details). You can also add runtime context, such as website activity, for even greater specificity.
Octave connects to your modern GTM stack. You can trigger this workflow from CRMs like HubSpot or Salesforce, use an orchestration tool like Clay to manage the logic, and send the final personalized sequences through outreach platforms like Salesloft, Outreach, Instantly, or Smartlead.