Transform Inbound Leads into Pipeline

Automatically qualify, enrich, and route inbound leads with AI-powered scoring and personalized follow-up sequences.

Qualify and route leads instantly

Eliminate manual review and ensure every lead gets the right attention, fast. Octave's AI agents score inbound leads against your ideal customer profile, personas, and segments in real-time, enabling intelligent, automated lead routing to the correct team or sequence.

Engage every lead with perfect messaging

Go beyond basic personalization. Octave uses deep enrichment and your unique GTM strategy to craft hyper-relevant follow-up. The system automatically selects the best playbook, value propositions, and proof points to generate messaging that converts.

Scale your pipeline generation

Handle any volume of inbound inquiries without adding headcount. This automated workflow turns your inbound marketing efforts into a scalable pipeline generation engine, allowing you to test messaging, find what works, and drive better outcomes, faster.

How inbound automation works

In three steps, you can build a powerful workflow to qualify, enrich, and engage every inbound lead.

1. Qualify and score leads

An inbound lead triggers the workflow. Octave's Qualify agents instantly score the lead against the products, personas, and segments defined in your Library to determine fit.

2. Enrich with deep context

Enrichment agents gather detailed intelligence on the person and their company, pulling data like career arc, key expertise, and company characteristics to inform the outreach strategy.

3. Activate personalized sequences

A Sequence agent uses the enriched data and the best-fit playbook to generate a multi-step, personalized email sequence, which is then deployed through tools like Clay, Outreach, or Instantly.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

How does Octave handle lead routing for different types of inbound leads?

Octave's Qualify Person and Qualify Company agents score leads against the ICP, products, personas, and segments you define in your Library. This qualification score can then be used in an orchestration tool like Clay to trigger rules for lead routing, sending high-scoring leads to sales and others to nurturing sequences.

Can I customize the qualification criteria for my inbound automation?

Yes. The qualifying questions used by the agents are fully configurable within the Product, Persona, and Segment sections of your Octave Library. You can add, edit, or toggle 'good fit' and 'bad fit' questions to ensure the AI scoring aligns perfectly with your business needs.

How does this workflow improve pipeline generation from inbound marketing?

This workflow boosts pipeline generation by ensuring speed and relevance. It instantly qualifies every lead so no opportunity is missed, and then automatically engages them with personalized messaging derived from your core GTM strategy. This process starts more conversations and converts more inbound interest into qualified pipeline.

What information does Octave use to personalize follow-up sequences?

Octave's Sequence Agents use a combination of sources: your Library (which contains your ICP, personas, use cases, and proof points), the chosen Playbook (your messaging strategy for a specific angle), and real-time data from Enrich agents (like a person's career arc or their company's details). You can also add runtime context, such as website activity, for even greater specificity.

What tools does this inbound lead workflow integrate with?

Octave connects to your modern GTM stack. You can trigger this workflow from CRMs like HubSpot or Salesforce, use an orchestration tool like Clay to manage the logic, and send the final personalized sequences through outreach platforms like Salesloft, Outreach, Instantly, or Smartlead.

Build your generative GTM motion today