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GTM strategy as a living model, not static artifacts. Encode ICP and messaging once — then let every system consume it.
Thousands of users at leading companies including
Context Graph
Elements you can actually run
Offerings, personas, segments, proof, competitors, and playbooks are first-class objects the graph can compose.
Change once. Propagate everywhere.
When the market shifts, you update the graph. Outbound, agents, and enablement inherit the change.
Feature Highlights
Strategy as a model
ICP, personas, proof, and plays as a graph — not a folder of docs.
Versioned GTM DNA
Version what you believe. Roll back. See what changed.
One graph, every system
Every tool and agent reads the same nodes.
Signal in
Calls, deals, and market moves write back into the graph.
Precision you can tune
Workspaces, offerings, and elements map how you actually sell.
Active vs archived
Activate or archive nodes so agents only use what’s on.
Stop running GTM from decks.