Slice in new ways
Compare deal cohorts by topics discussed on calls, or by persona, segment, competitors considered, and more.
revops
Build your strategy into execution.
You’re building durable, scalable systems. Give them a context foundation with Octave.
Explain the patterns behind the numbers.
When revenue grows or drops, investigate with Octave. Marry the qualitative and quantitative to deeply understand the pains, needs, and motivations of every company in your TAM.
- Why do similar deals perform differently in the US and EMEA?
- Did we lose to a competitor, an incumbent, or no decision?
- Which use cases show up in successful deals?
- What should change in our sales approach?
Ask any question about your business
Use custom extractors to see why a new product isn’t landing, segment your TAM with natural-language questions, or see which needs are correlated with wins.
Revive closed-lost
After you launch a new capability, revisit conversations where buyers expressed related pains.
Find the next opportunity in your customer base
Connect account conversations with your offerings to identify relevant expansion plays.
Understand regional gaps
Compare similar deals across territories to see where buyer needs, objections, and sales execution differ.
Fast-follow wins
Understand how different territories, segments, and regions are performing. Automatically bring what’s winning in one to the rest.
Don’t just report. Act
Give reps weekly account priorities, relevant talking points, current guidance in everyday tools, and coordinated follow-up.
See whether your strategy is working.
Did the team execute the plan? And did the plan work? Know whether you’re reaching the intended buyers with the intended message—and whether it’s turning into meetings and pipeline.
Build a stack as dynamic as your market.
Your products are changing, your market is shifting, and your buyer expectations are evolving.
You need to build a system that can adapt and change alongside your ICP.
Monitor adherence
See which reps are delivering the approved message, and whether their freestyling translates to wins or losses.
Track distribution
See which segments, personas, and sales plays are actually mentioned in outreach and conversations.
Find what gets traction
Compare messaging by audience and connect their responses with pipeline impact.
Know your buyer
Define ICP with attributes like goals, pains, and seasonality that are difficult to operationalize across segments and personas.
Learning loop
Octave automatically refines your ICP definitions as it learns from live deals and market trends.
Goodbye to brittle rules
No more translating updates across multiple prompts, spreadsheets, markdown files, and tools.
Know who fits. Know why.
Octave brings a unique approach to scoring. More than a number, it sees how each individual buyer strategically fits into your business.
Leverage all data
Score with hundreds of first- and third-party data points, across calls, company news, CRM data, technographics, LinkedIn profiles, product usage, and more.
Make sense of signals
Balance every account signal in the context of the broader business and your GTM strategy. Know why each one is or isn’t actionable.
Qualify on product and use case fit
Give reps tailored messaging that uses the best-fit offerings and sales plays for that buyer.
Qualify on business pain
For when firmographics fail. Score on natural-language sources, like call transcripts.
A foundation for your RevOps stack.
Octave is open infrastructure for revenue teams.
Revenue Intelligence
Get Octave insight reports in Slack, or use your BI tools, Claude, and Codex.
Learn moreMCP, API, and CLI
Provide strategic context and scoring logic to any internal app, tool, or workflow.
Learn moreWarehouse sync
Combine Octave intelligence with your business data for deep analysis.
Learn moreManaged qualification agents
Get started quickly with Octave’s best-in-class qualification agents for accounts and leads.
Learn more“We built fully ICP-driven territories in under three weeks, what previously would've taken six months. Octave is one of the highest ROI investments we'll make this year.”
Alex Miller
VP GTM Operations
“If we’ve won a similar customer with the same persona, we should learn from that. What did we bring up on call two that helped the deal move forward? Octave helps reps apply it again.”
Ryan DeForest
AI Ops & GTM Engineering
Read case study
“Our previous HubSpot rules-based scoring system wasn't always reliable. Our CRM was garbage in, garbage out. With Octave, our lead scoring is spot on and I know I can trust the data I use.”
Severin Studer
Revenue Operations Lead
Read case study
Keep your GTM ahead of the market.
