One shared model of what you sell and why buyers buy.
Octave turns your GTM strategy into a living ontology, giving your teams and agents the context to target the right buyers, sharpen every pitch, and win more deals.
How it works:
A self-learning model that evolves with your products, buyers, and competition. Know when a market shift changes who to target, how to position, or where you can win.
Entity layer: The core components
This layer captures the core GTM strategy behind your business, with approved definitions for:
- what you sell (your products, services, and solutions)
- who you serve (segments and personas)
- the scenarios you target (use cases, competitors, alternatives, buying triggers)
- reference customers and proof points
The entity layer is extensible and configurable. Add custom properties to match how you think about your GTM.
Concept layer: The meaning behind entities
Every entity in the graph is decomposed into atomic concepts and their relationships:
- the pains being experienced
- concerns being addressed
- capabilities being offered
- outcomes being desired
- and hundreds more
Each distinct concept is identified, traced, and given consistent meaning across the graph. They map the nuanced connections across products, segments, and personas. These relationships are continuously interrogated, looking for evidence to reinforce or invalidate them, grounding patterns in market truth.
Activation layer: The plan to put it to work
This is where everything comes together into a strategy for winning across the customer lifecycle.
- Motions define how you go to market: acquire net-new customers, upsell and expand, cross-sell additional offerings, or renew and retain existing business, displace incumbents, etc.
- Playbooks translate those motions into tactical guidance for specific market and buyer conditions.
Motions and Playbooks tie together all the relevant entities and relationships into a specific and tailored strategy for each unique selling scenario. Your teams and agents get the context to adapt their approach to each opportunity, while staying grounded in the same underlying strategy.
Self-healing and always yours to shape.
Octave continuously learns from every deal, interaction, and market shift via the Intelligence Engine. This ensures your context graph is tested against new evidence automatically. Octave identifies gaps, contradictions, and outdated assumptions, then proactively corrects and refines the model. Your strategy evolves in one connected model for all GTM teams and agents.
Proactive suggestions
Refine the model as new evidence challenges or extends your strategy.
Dynamic confidence
Distinguish meaningful patterns from noise, with confidence thresholds tuned to your business.
Bi-directional sync
Keep approved docs and assets in sync with your graph automatically.
You need infrastructure, not another repo.
Files and Markdown can describe your business. Octave models how you win. Your teams and AI agents can put your strategy to work without reconstructing it for every task.
Version history
Track every change with version history, audit trails, and easy rollbacks.
Governed lifecycle
Manage context with ownership, approvals, and permissions.
Authoring tools
Generate context directly. No existing documents or files required.
Your context is your only edge.
