Give the applications you build a consistent understanding of your buyers and your business. Octave helps your agents interpret and act on your GTM data through the lens of your company strategy.
TRUSTED BY GTM LEADERS AT
You’re already building in Claude Code. You have Markdown files, Git repos, prompts, and agents doing useful work.
Then a product gets repackaged. Territories move. A new offer changes the expansion play. Your sales copilot, your marketing campaign engine, and your call recording analysis all need the same update. Your files can describe it and git can track how those descriptions change. But connecting the pieces, interpreting new field activity, and getting the right judgment into each workflow is a substantial engineering project.
That’s the infrastructure Octave brings to your build, so your team can spend more of its time delivering what the field needs next.
A usage spike or new hire doesn’t explain which offering matters to an account.
Evaluate account evidence against your buyer definitions and relevant use cases.
Every agent you create needs its own prompts and context, which drift as your positioning changes.
Applications query current context through API or MCP when they run.
Detailed needs are buried in conversations, disconnected from warehouse data.
Bring annotated buyer evidence into your warehouse alongside business results.
Use Octave’s context to power recommendations inside your own interfaces. Here are just a few of the portals that Octave can plug into:
Build a daily account queue with reasons to prioritize each buyer and a relevant approach for the next call.
Identify customer needs and deliver adoption guidance and expansion opportunities. Generate QBR narratives grounded in the relationship.
Generate campaign briefs and content variations using the positioning and customer proof relevant to each of your audiences.
Explore the Octave context graph
Octave holds context about your GTM strategy that isn’t captured in your CRM or other context sources. Define personas, segments, motions, and more — united by a granular concept graph that’s purpose-built to capture the pains, pressures, and goals that drive buyers to purchase a solution.
Learn about the context graph →
Fit company context into your architecture
Keep your warehouse and orchestration tools. Query Octave from your workflows and surface the results in your CRM or custom application.Your team controls the interface and actions users can take. Octave supplies reusable GTM context as you add applications or change models.
Improve the context your applications use
Use customer conversations to compare field messaging with your strategy and explore how buyers respond. Review suggested changes, then update the context your applications retrieve.When you add a persona or launch a capability, Octave can reannotate past conversations. Investigate existing evidence through the lens of your current strategy.
Customer Spotlight
Fable Security
Fable Security built on-demand sales training in Claude that pulls from Octave. Individual reps get training right in Claude chat that’s generated in the moment, with current positioning and messaging, keeping enablement relevant as the company’s strategy evolves.
“It’s a new way of thinking. In our years of enablement experience, Octave has given us the ability to create an evergreen learning experience that’s also learning and evolving.
That’s very new. The agility is unlike anything we’ve ever built.”
Keep your warehouse and orchestration tools. Query Octave from your workflows and surface the results in your CRM or custom application.
Your team controls the interface and actions users can take. Octave supplies reusable GTM context as you add applications or change models.
Customer Spotlight
Airbyte
Airbyte sends rich account and lead data from BigQuery to Octave for qualification. It also brings Octave’s customer conversation annotations back into BigQuery for native analysis.
“The reason our scoring is so good is that we give Octave extremely rich first- and third-party data. Octave plays nicely with our data infrastructure.”
Use customer conversations to compare field messaging with your strategy and explore how buyers respond. Review suggested changes, then update the context your applications retrieve.
When you add a persona or launch a capability, Octave can reannotate past conversations. Investigate existing evidence through the lens of your current strategy.
Connect Octave through API or MCP, or bring structured findings into your warehouse. Start with a workflow your team already needs:
