Outbound & ABM

Messaging that lands and campaigns that deliver pipeline.

Forget rigid rules-based scoring and pseudo-personalization gimmicks. Octave enables you to qualify your leads and accounts into the best use cases, sales plays, and messaging tracks. When you have a system that understands why you win, the tailored outreach writes itself.

TRUSTED BY GTM LEADERS AT

+50%

pipeline per BDR

+120%

pipeline per BDR

10 → 2

RevOps hours on campaigns

SDRs on outbound

“We wire Octave agents through Clay to automate dozens of different outbound and growth plays. What used to require a team of people now just runs with one.”

Austin Sandmeyer

Director of Growth & GTM Engineering Strategy

“Our goal is to make sure that any persona in a specific industry gets a very tailored message with Octave, so they know we help protect exactly the types of data they care about.”

Ana Corio

Director of Demand Generation

Read case study

High-touch attention for your entire TAM.

Give your entire TAM the depth of research and attention you’d normally reserve for your tier-1’s, then turn
that understanding into personalized campaigns with a relevant angle for every buyer in the account.

Octave turns your GTM knowledge and signals into tailored plays for every account.

Fit is a reason, not a number.

Octave connects each account’s business needs to what you sell, so you know why you matter
and what to lead with. Your targeting evolves with your market and what’s actually winning deals.

With	Without Octave
Rules are optional Native understanding of your ICP and what you sell. It dynamically adjusts based on what's actually winning.	You have to write perfect rules Deterministic scoring requires you to pre-select all the right actions and attributes, which quickly breaks.
No rule maintenance As your product, buyers, and market evolves, so does the system. Fit always reflects your strategy.	Scoring gets stale Once you write rules and assign values, it's a never-ending game of whack-a-mole maintenance.
Get a why not a number Find fit against thousands of product, use case, and persona dimensions that give a clear 'why now' reason.	Scores still need a story Scoring can rank, but it doesn’t explain what what to do, why, and which plays are the most relevant to run.
Qualify on true fit Calculate fit based on the nuanced scenarios of each buyer, and the unique conditions of each company's reality.	Enrichments don’t reveal pains Most scoring systems use firmographics and technographics that don’t reveal true buyer motivations.

With

Without Octave

Rules are optional

Native understanding of your ICP and what you sell. It dynamically adjusts based on what's actually winning.

You have to write perfect rules

Deterministic scoring requires you to pre-select all the right actions and attributes, which quickly breaks.

No rule maintenance

As your product, buyers, and market evolves, so does the system. Fit always reflects your strategy.

Scoring gets stale

Once you write rules and assign values, it's a never-ending game of whack-a-mole maintenance.

Get a why not a number

Find fit against thousands of product, use case, and persona dimensions that give a clear 'why now' reason.

Scores still need a story

Scoring can rank, but it doesn’t explain what what to do, why, and which plays are the most relevant to run.

Qualify on true fit

Calculate fit based on the nuanced scenarios of each buyer, and the unique conditions of each company's reality.

Enrichments don’t reveal pains

Most scoring systems use firmographics and technographics that don’t reveal true buyer motivations.

Customer spotlight

Indeavor qualifies with natural language

Indeavor uses Octave with Clay to score accounts using unstructured data, like call transcripts and web research. Octave searches for relevant business pains that qualify accounts for each use case. Then Octave crafts a personalized message, dropping time spent on outbound writing from 10 hours per week to 1.

“Each day, we send Octave 200 audio transcriptions from net-new prospects sourced from a data provider. Octave tells us which prospects are qualified for our products, why, and what outbound message to lead with. Our previous HubSpot rules-based scoring system wasn’t always reliable. Our CRM was garbage in, garbage out. With Octave, our lead scoring is spot on and I know I can trust the data I use.”

Severin Studer

Revenue Operations Lead

Read case study

Customer spotlight

Airbyte targets using rich first-party signals

Airbyte uses Octave’s Managed Agents to qualify people and accounts across three products and five personas, using nearly 100 first- and third-party signals. Mario’s team increased pipeline per rep by at least 50% and books double the pipeline of an average BDR organization.

“Our ICP definitions were quite complex. We couldn’t just score with +/- 5 points based on industry and size. We needed an agent to understand a company’s business, then infer fit for all our products. We built a full data spine in BigQuery that feeds Octave’s qualifying agents with 96 enrichment points, including CRM history, Common Room activity, technographics, product signals, the works.”

Mario Moscatiello

VP Marketing

Read case study

Every buyer is different. That's your advantage.

True personalization

Target every buyer with your unique point of view, and exactly why you matter to them.

Grow faster

Expand into new market segments, use cases, and counter competitors with ease.

Adapt automatically

When you change strategy, or your market shifts, nothing breaks, the system learns.

High-touch attention for your entire TAM.

Fit is a reason, not a number.

Rules are optional

You have to write perfect rules

No rule maintenance

Scoring gets stale

Get a why not a number

Scores still need a story

Qualify on true fit

Enrichments don’t reveal pains

Indeavor qualifies with natural language

Airbyte targets using rich first-party signals

Every buyer is different. That's your advantage.

True personalization

Grow faster

Adapt automatically

Win the next account.Then the next market.

Win the next account.
Then the next market.