Add buyer context to your business data.

With Octave, you own every bit and byte of your GTM intelligence data. Transparent, visible, and legible in Snowflake, Databricks, BigQuery, Amazon S3, Redshift, and Google Cloud Storage, and more.

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Octave

Your GTM ontology

Until now, slippery marketing concepts like personas, pains, and sales plays have only been embodied as unstructured context. Octave brings structure to these ideas so that understanding them becomes a data analysis problem, in the same way structured deal data unlocked the ability to optimize a sales funnel.

Your intelligence foundation

Imagine if your sales reps diligently tagged every few seconds of every call with the relevant persona, use case discussed, and sentiments expressed. Octave’s detailed annotations and findings now live in your warehouse alongside your other data so you can bring qualitative color to quantitative patterns.

Reports your CRM can’t produce.

Use GTM intelligence in your reports with the BI tools that already run over your warehouse.

Novel insights a join away

Want to find upsell opportunities, optimize your cross-sell motion, or see how competitors show up in different segments? These answers are waiting in your data.

Revenue in one view

Conversational findings, deals, and outcomes sit next to product usage, billing, and finance data. Slice your pipeline by product, persona, competitor, use case, and more.

Track the plays that perform

Understand whether your teams have been fully enabled on new positioning or plays, and whether they’re making the desired impact on deal progression.

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Build for the future.

Enterprises are centralizing on a warehouse foundation to build agents that are smarter,
faster, and cheaper because data is in one place. Bring GTM intelligence into the fold.

Real-time sync

Your warehouse stays current with Octave’s latest context graph changes, conversation findings, and agent traces.

Provenance and history

Inspect source evidence, timestamps, and confidence alongside model revisions. Trace a finding to the activity behind it.

Agent runs and traces

Bring agent inputs, outputs, and traces into your environment. Review how an agent reached a result.

Keep your GTM ahead of the market.

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