Connect your strategy to what buyers say
Bring customer conversations and deal activity into Octave to access real-time insights and give the Intelligence Engine the evidence to test and refine your GTM ontology.
Start with the systems your business runs on
CRM — Salesforce · HubSpot · Attio
Connect account and contact records with deal activity and outcomes. Give Octave the commercial context to understand where conversations lead.
Calls and conversation intelligence — Gong · Fathom · Fireflies.ai · Chorus
Bring call transcripts into Octave to identify buyer needs and objections. Connect what was said to the people, offerings, and selling situations involved.
Email and sales engagement — Outreach · Salesloft · Smartlead · Instantly
Connect sent messages and replies so Octave can compare your team's outreach with how buyers respond, across the conversations that follow.
Connect the conversation to the account and outcome
Octave brings the pieces of a buyer journey together so you can investigate what happened across the relationship: a buyer raises an objection on a call, a rep follows up by email, the opportunity changes stage in your CRM.
Follow an objection across the relationship
You can follow an objection across conversations, compare it among similar buyers, and see how it relates to deal outcomes.
Keep your GTM model learning from the field
As new activity arrives, Octave compares the evidence with your GTM ontology. Recurring buyer concerns or changes in competitive conversations can reveal new guidance that your team can address — and changes to make in your context graph.
Connect your strategy to what buyers say
