From competitor move to new play.
Watch the market. Encode the counter. Deploy it across the stack.
Capture the move
Ingest competitor, win/loss, and call signal into the model.
Rewrite the counter
Update differentiation, proof, and talk tracks against that rival.
Deploy everywhere
Push the new story into outbound, enablement, and agents.
Stale counters lose deals
Static battlecards rot. Buyers hear last year’s counter.

Compete with a living model.
Live competitive intel
See mentions and moves as they hit the market.
Displacement plays
Purpose-built messaging to win against a named rival.
Objection handling
Objections and counters stay current in the room.
Push the change
When they ship, your story updates everywhere.
One narrative
Same counters for outbound, site, and sales.
Learn from deals
Know which counters actually convert.







