Track them. Counter them. Beat them.
Competitive intelligence that updates positioning and pushes new messaging everywhere it is needed.
Thousands of users at leading companies including
From competitor move to new play.
Watch the market. Encode the counter. Deploy it across the stack.
Capture the move
Ingest competitor, win/loss, and call signal into the model.
Rewrite the counter
Update differentiation, proof, and talk tracks against that rival.
Deploy everywhere
Push the new story into outbound, enablement, and agents.
If they move and you don’t, you lose.
Stale counters lose deals
Static battlecards rot. Buyers hear last year’s counter.
Markets do not wait for QBRs
A launch or funding round should change your GTM the same week.
Winning is a system
Displacement is a motion, not a slide in the enablement folder.
Compete with a living model.
Live competitive intel
See mentions and moves as they hit the market.
Displacement plays
Purpose-built messaging to win against a named rival.
Objection handling
Objections and counters stay current in the room.
Push the change
When they ship, your story updates everywhere.
One narrative
Same counters for outbound, site, and sales.
Learn from deals
Know which counters actually convert.
Beat them with current intel.