True personalization
Octave helps you target every audience and every segment with your unique point of view, and why it matters to them.
Outbound & ABM
Campaigns that land and deliver pipeline
Forget rigid rules-based scoring and pseudo-personalization gimmicks. Octave enables you to easily qualify every one of your leads and accounts into the best use cases, sales plays, and messaging tracks. When you have a system that actually understands why you win, the truly tailored outreach writes itself.
TRUSTED BY GTM LEADERS AT
Score and qualify: Calculate fit, no formulas required
Scoring based on simple rules, firmographics, and technographics gives you an illusion of control. Over-indexing on “signals” will leave you chasing ghosts. And this type of logic gets stale the moment your market changes. AI is changing your company and competitors faster than ever, and you need a way to calculate fit that adapts automatically.
Octave understanding of your true ICP dynamically changes and evolves with your success in the market. It tracks your growth, what’s winning deals, and the real business pains you attack to help you find the accounts and people you can engage now.
What gets in the way
What changes with Octave
01
You have to write perfect rules
Deterministic scoring requires you to assign the perfect worth to actions and attributes. These values should differ based on lead & account context, but can’t.
01
Rules are optional
Octave looks at accounts and individuals holistically, comparing your ICP definition to its synthesis of company news, CRM history, technographics, firmographics, call transcripts, LinkedIn profiles, product usage data, and more. Weighted qualification rules are an optional feature.
02
Scoring logic gets stale
Once you write rules and assign values, who stays on top of maintenance over time?
02
No maintenance
Octave’s self-learning capabilities update your ICP and product information as strategy evolves. Qualification always reflects your latest definitions.
03
A score doesn’t tell reps what to say
Scoring ranks leads. But it doesn’t explain what products are the best fit for them, why, and which sales plays are relevant.
03
Get a plan and message
Find fit against hundreds of products, use cases, and capabilities. Give reps tailored per-account messaging based on where they fit your offerings best.
04
Techno & firmographics don’t reveal pains
Most scoring data points don’t reveal the problem a buyer needs to solve.
04
Qualify on business pain
Find specific needs in unstructured sources such as call transcripts. Qualify based on sentiments and business pains.
Customer Spotlight
Indeavor qualifies with natural language
Indeavor uses Octave with Clay to score accounts with unstructured data like call transcripts and web research. Octave searches for relevant business characteristics and pains that qualify or disqualify them for each use case.
“Each day, we send Octave 200 audio transcriptions from net-new prospects sourced from a data provider. Octave tells us which prospects are qualified for our products, why, and what outbound message to lead with.
Our previous HubSpot rules-based scoring system wasn't always reliable. Our CRM was garbage in, garbage out. With Octave, our lead scoring is spot on and I know I can trust the data I use."
Customer Spotlight
Airbyte qualifies with rich first-party signals
Airbyte uses Octave’s Managed Agents to qualify people and accounts across three products and five personas.
This produces scores and messaging for Airbyte’s internal rep platform, as well as Salesforce and Common Room.
“We needed to figure out how many companies in our TAM met our target criteria. But our ICP definitions were quite complex. We couldn’t just score with +/- 5 points based on industry and size. We needed an agent to understand a company’s business, then infer fit for all our products.
We built a full data spine in BigQuery that feeds Octave's qualifying agents with 96 enrichment points, including product usage signals, CRM history, Common Room activity, technographics, product signals, the works.
Prospect with purpose: High-touch attention for your entire TAM
Know why each account should care before you reach out. Connect what’s happening in their business to the problems you solve, the people who feel them, and the proof that makes your case.
Turn that understanding into personalized campaigns with a relevant angle for every buyer in the account. Give your entire TAM the depth of research and attention you’d normally reserve for your tier-1’s, then build on what resonates to create opportunities that can close.
Turn that understanding into personalized campaigns with a relevant angle for every buyer in the account. Give your entire TAM the depth of research and attention you’d normally reserve for your tier-1’s, then build on what resonates to create opportunities that can close.
Your sad, sad personalization
Your leads already know what school they went to and what they oversee at work. Repeating facts is lame, but the real mistake? Gluing the same value prop to the end of the message.
Use what you know about a prospect to actually change the value prop you talk about. What really matters is showing a strong why — why are you reaching out to them?
Octave-enabled campaigns
Scale up
Expand into new segments, use cases, and buying triggers with ease.
Faster adaptation
When you change strategy, or your market shifts, there’s no broken build to fix. Dimply update Octave.
“ We wire Octave agents through Clay to automate dozens of different outbound and growth plays. What used to require a team of people now just runs with one. ”
Austin Sandmeyer
Director of Growth & GTM Engineering Strategy, Sendoso
“ When our reps are having conversations with prospects, prospects are genuinely happy about how relevant the conversation is. That’s why we have a super high phone pickup rate, email reply rate, and conversion to meeting rate – because we’re talking about the right thing with Octave’s context. ”
Mario Moscatiello
VP Marketing, Airbyte
“ I can run hundreds of leads through our Octave agents in seconds, and see messaging that’s very applicable to that lead — messaging I would have written myself. I used to spend 10 hours a week building messaging and campaigns. Now it’s down to an hour or two, max. ”
Severin Studer
Revenue Operations Lead, Indeavor
“ Our goal is to make sure that any persona in a specific industry gets a very tailored message with Octave, so they know we help protect exactly the types of data they care about. ”
Ana Corio
Director of Demand Generation, Harmonic Security
“ Octave hasn’t just saved us time, it’s enabled something that was never possible before. Individually customized outbound messaging, across thousands of contacts, with quality controls that we can set and repeatedly test. ”
Marcus Mauer
Senior Integrated Campaign Manager, Kong
Keep your GTM ahead of the market.
