GTM AI programs tend to stall in the same place: after a few months of traction, teams stop using tools because their outputs are generic or incorrect.
Turn AI investment into GTM performance
Improve performance of your AI stack by giving all tools and teams a trusted context foundation. See how they put strategy into practice, and how the market responds.
TRUSTED BY GTM LEADERS AT
Your AI transformation is only as good as its context
You can buy the tools and train the team. But the output still depends on what your agents know about your business.
The culprit is usually stale context. GTM context goes out of date quickly, and for some high-velocity businesses in competitive markets, daily.
AI scales the drift because every team can generate faster, amplifying small strategic errors across every channel.
What shared context solutions tend to miss
Git repos
Too unwieldy for marketing teams to update regularly
RAG-based solutions and folders of docs
Retrieval that’s not accurate enough for sales and marketing touchpoints
DIY enterprise knowledge graphs
Slow time-to-value, with no one to maintain what breaks when the development team moves on to another project
Octave is a versioned, self-learning context layer that’s optimized for sales and marketing strategy. Approved leaders and marketers govern the context graph as a shared source of truth that connects to any tool across all GTM teams, raising the quality of all AI outputs.
Customer spotlight: WorkSpan
airbyte
2.3x
pipeline per marketing dollar
Workspan
2.2x
pipeline per BDR
Indeavor
50%
savings on Claude tokens
"In our formal evaluations of agent output quality and token efficiency, Octave's GTM context graph outperforms .md files, folders of files, and generic context graphs. Output quality is 2x–10x better and we save up to 50% on Claude tokens."
Sam GongSVP Marketing, WorkSpanWorkSpan initiated a two-year marketing transformation and experimented with DIY and vendor-based context solutions. Agent output quality wasn’t high enough to stick or spread across the organization, until they plugged in Octave.
One quarter later, they were beating sales targets and marketing to a wider range of audiences. Octave now powers 10+ tools and 6 GTM teams. Their AI transformation resulted in more than double the pipeline per marketing dollar and BDR.
See where your GTM strategy is working
Octave compares your strategic context to your reps’ field activities and the revenue impact:
- Understand which messages resonate with buyers, by attribute and deal outcome
- See where sales reps follow your strategy, and where their adaptations help or hurt performance
- Back your decisions with verbatim customer quotes
Then shorten the distance from insight to action by putting strategic changes to work across every connected tool, agent, and workflow.
You ask, Octave helps you understand
Are sales reps sticking to script?
Places where reps deviate from approved messaging — and whether it leads to better or worse customer outcomes
Where should the roadmap go next?
Which features and use cases appear most in won deals, by segment, persona, deal size, or other attribute
Where should we double down?
Which messages, talk tracks, and use cases get the most traction with each buyer type
Do your strategic work in Claude and Codex
Bring your GTM context into your daily work with Octave’s MCP and skills plugin.
Build briefings from current positioning, ICP insights, customer quotes, CRM deal status, and win/loss patterns by segment, all through your preferred AI assistant.
Executive briefings
Monthly business reviews
Board updates
Pipeline analysis
Analyst relations decks
Investor updates
Press pitches
Award submissions
Executive bios
“My advice to people investing in AI who feel like they’re stuck in the proof of concept, pilot phase? When we made an architectural bet on the intelligence layer, we finally saw compounding results.”
Sam GongSVP Marketing, WorkSpan“Maintaining GTM brain infrastructure yourself — even something as simple as an .MD file — isn’t sustainable.”
Miranda CarterDirector of Marketing Programs & GTM AI Operations, Fable Security“As a marketing leader, the Octave MCP in Claude is my right hand for strategic work. I use it constantly to iterate on playbooks, refine qualification agents, rewrite positioning, do pipeline analysis, and more.”
Mario MoscatielloVP Marketing, AirbyteRecommended reading:Asana, Canva, and Vanta on building enterprise go-to-market AI stacks →
Explore what you can achieve with Octave
Build your generative GTM motion today
