Transparent
Review the reasoning behind each qualification decision.
Scoring & Qualification
Calculate fit. No formulas required.
Octave goes beyond technographics and firmographics for trustworthy qualification based on business pains, business model, and unique fit for your use cases.
TRUSTED BY GTM LEADERS AT
“Our previous HubSpot rules-based scoring system wasn’t always reliable. With Octave, our lead scoring is spot on. I can trust that a 9 out of 10 is a very good lead we should go after, and that we can skip a 3.”
Severin Studer
Revenue Operations Lead
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Rules-based scoring gives you an illusion of control.
Carefully calibrated rules crumble when they meet reality. Octave’s native understanding of your ICP helps you qualify accounts — not just for a product, but for specific use cases and sales plays.
Scores you can trust
What gets in the way
What changes with Octave
01
You have to write perfect rules
Deterministic scoring requires you to assign the perfect worth to actions and attributes. These values should differ based on lead & account context, but can’t.
01
Rules are optional
Company news, CRM history, technographics, firmographics, call transcripts, LinkedIn profiles, product usage data — Octave synthesizes it all and compares it to your ICP definition.
02
Scoring logic gets stale
Once you write rules and assign values, who stays on top of maintenance over time? Markets move, but rules don’t follow.
02
No rule maintenance
Octave’s self-learning capabilities update your context graph as strategy evolves so qualification reflects your latest definitions.
03
A score doesn’t tell reps what to say
Ranking leads doesn’t explain which products to lead with and what messages to deliver.
03
Get a plan and message
Qualify each account against hundreds of products, use cases, and capabilities, with tailored messaging based on fit.
04
Techno & firmographics don’t reveal pains
Most scoring data points don’t reveal the problem a buyer needs to solve.
04
Qualify on business pain
Find specific needs in unstructured sources such as call transcripts, including details standard company fields miss. Qualify with unique business models and uncommon pains.
Qualify your TAM in natural language
Describe the business characteristics that make an account a fit. Octave examines unstructured data like call transcripts and web research for evidence of those attributes.
“Look for businesses with seasonal demand spikes.”
“Find evidence that a company operates on-prem databases.”
“Find leaders describing challenges with AI adoption.”
“We needed to figure out how many companies in our TAM met our target criteria. But our ICP definitions were quite complex. We couldn’t just score with +/- 5 points based on industry and size. We needed an agent to understand a company’s business, then infer fit for all our products. Octave let us score in that way.”
Mario Moscatiello
VP Marketing
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“Octave gave us a way to model the nuances of our ICP and apply that contextual intelligence across our entire prospect ecosystem at scale.”
Spencer Traver
Director, Marketing & Revenue Operations, Sustainment
Find fit in any market
Octave reads the signals that rules-based scoring never sees, and weighs them against your ICP definition.
Call transcripts
Product telemetry
Same-day account research
LinkedIn profiles
CRM history
Firmographics & technographics
Flexible and open qualification
Octave improves on rules-based scoring with a granular understanding of your ICP.
Portable
Build your own scoring agents using Octave’s qualification logic, or start with out-of-the-box Managed Agents.
Expandable
Have 100 use cases across 5 products? Octave can qualify one lead across all of them.
Start with Octave’s ready-made qualification agent
Use a Managed Agent to qualify leads and accounts without building your own.
Follows best practices for qualification
Proven lead and account qualification logic is built in, so you start from a working agent instead of a blank prompt.
Production-ready from day one
Highly available, with an API endpoint and native integrations. Nothing to host, monitor or scale on your side.
Routes wherever you already work
Send scores and the reasoning behind them to Clay, Common Room, your data warehouse,
and more.
Keep your GTM ahead of the market.