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Event-Driven AI Sequences
Turn real-time buying signals from Clay into hyper-personalized AI sequences, instantly. Start building your Event-Driven Sequences with Octave and capture pipeline the moment opportunity strikes.
Act on Buying Signals Instantly
Don't let valuable intent data from Clay go stale. Octave automatically triggers context-aware sequences the moment a signal is detected, whether it's a new product launch, a key hire, or a change in tech stack.
- Launch campaigns based on new market entries.
- Engage prospects after new platform adoption.
- React to fundraising and expansion signals in real time.
Generate Context, Not Just Copy
Clay is powerful for surfacing data, but it can lead to fragile prompt chains. Octave's agentic playbooks use your living ICP and messaging library to generate concept-driven emails, not just variable-filled templates.
This eliminates prompt maintenance and ensures every message is deeply personalized and on-brand.
Orchestrate End-to-End Workflows
Connect Clay's trigger detection to Octave's AI message creation and your sequencer in one fully automated, hands-off flow. Go from ICP to a copy-ready sequence without the manual stitching or fragile scripts.
This frees your RevOps and SDR teams to focus on strategy and active selling.
How Event-Driven AI Sequences Work
Connect Clay and Octave to turn any data point into a fully personalized, automated outbound campaign in three simple steps.
Detect a Trigger
Use Clay to monitor your ICP for key buying signals, from firmographic changes to new tech adoption or product usage data.
Generate the Playbook
Octave's agents receive the trigger, reference your dynamic ICP library, and generate a context-aware AI sequence for that specific prospect and scenario.
Launch the Sequence
The complete, ready-to-send sequence is pushed via API to your preferred sequencer or CRM, adding orchestration power without replacing your stack.
Features
Resources
Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.
Library
Define and align core value propositions, target segments, and buyer personas.
Playbooks
Create hyper-personalized messaging for every niche, persona, and segment you target.
Agents
Power real-time workflows with agents grounded in your ICP and GTM strategy.
Styles
Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.
Prospector
Surface every high-value contact in your target market—fast.
Frequently Asked Questions
Still have questions? Get connected to our support team.
While Clay is excellent for data enrichment, its GPT functions can create a 'prompt swamp'—fragile, hard-to-maintain prompt chains that produce generic copy. Octave acts as a 'GTM context engine' for Clay. We maintain a living library of your ICP, personas, and value props, allowing our AI agents to generate deeply contextual messages that go far beyond simple variable replacement.
No. Octave is designed to augment your existing GTM stack. Our API pushes copy-ready sequences and qualification scores directly into your sequencer (Salesloft, Outreach, Instantly, etc.), CRM, or other workflow tools, enhancing their power without a rip-and-replace.
You can use any trigger or data point Clay can detect. This includes firmographic signals like new funding, technographic data like new platform adoption, or first-party signals from your CRM or data warehouse like product usage changes. Octave's agents use this runtime context to make every outreach unmistakably relevant.
This is where Octave excels. Your company's unique GTM DNA—personas, products, use cases, value props—is modeled once in our Messaging Library. When a trigger is detected, our agents intelligently mix and match these components to assemble the perfect playbook narrative for that specific scenario, scaling hyper-personalization across even the most fragmented TAMs.
Build your generative GTM motion today
