Technographic Targeting

Stop sending generic outbound based on a prospect's tech stack. Octave’s AI-powered technographic targeting uses Clay's deep analysis to generate messages that resonate with how their team actually works. See how Octave can transform your GTM strategy.

Hyper-Personalize at Scale

Leverage Clay's real-time tech stack and tool usage data to trigger Octave's agentic messaging playbooks. Our AI crafts copy that speaks directly to a prospect's existing tools, pain points, and integration opportunities.

  • Higher reply and conversion rates.
  • Messaging that reflects actual customer pains.
  • Go beyond {first_name} to true context-centric personalization.

Eliminate Manual Prompting

Redirect your RevOps and SDR teams from maintaining fragile prompt chains to active selling and strategy. Octave automates the entire flow, from Clay's technographic signal to ready-to-send, context-aware email copy, freeing up weeks of time every month.

Launch Campaigns in Hours

Rapidly test competitive GTM motions or integration-led campaigns. Octave’s framework lets you spin up highly targeted outbound based on technographic data, helping you find message-market fit faster as new products launch or competitors emerge.

How AI Technographic Targeting Works

Connect Clay and Octave to turn real-time tool usage signals into perfectly tailored GTM campaigns, automatically.

Connect Clay Data

Use Clay's enrichments to identify the tech stack of your target accounts. Pipe this rich technographic data directly into Octave via our native integration.

Trigger Agentic Playbooks

Octave’s GTM context engine ingests the signals and matches the prospect's stack against your product's value propositions, use cases, and competitive positioning.

Deploy Context-Aware Copy

The AI generates and pushes a complete, ready-to-send sequence to your sales engagement platform. Each email is uniquely crafted based on the prospect's technology, without static templates.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner

Related AI Capabilities

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FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

How is this different from using variables in a standard sequencer?

Standard sequencers use static, variable-filled templates. Octave's agentic AI uses the technographic signal as one piece of a broader context, intelligently combining it with your full ICP and product messaging to generate a complete, concept-driven narrative, not just a swapped-out sentence.

Do I need to be a Clay expert to use this feature?

No. Octave's native integration is designed to be seamless. We remove the need for you to build and maintain the complex prompt chains and fragile workflows between tools, letting our AI engine handle the orchestration.

Can Octave target users of my competitors' tools?

Yes. This is a primary use case. By feeding Clay's data on competitor tool usage into Octave's messaging library, our AI agents can craft precise messaging that highlights your differentiators and addresses the specific pain points of your competitor's users.

What kind of technographic data can Octave use?

Octave can leverage any technographic data point Clay.com identifies. This includes CRMs, marketing automation platforms, developer tools, and financial software, allowing our AI to create relevant messaging for specific departments within B2B SaaS companies.

Build your generative GTM motion today