AI Trigger-Based Outreach with Clay

Stop missing opportunities with stale outreach. Octave creates timely, hyper-personalized messaging based on real-time events like funding rounds, leadership changes, or product launches tracked in Clay. Start building AI trigger-based outreach that converts.

Launch campaigns in hours, not weeks

Convert real-time market signals into qualified pipeline. Octave’s GTM context engine uses AI agents to automatically craft and launch hyper-personalized campaigns based on triggers like:

  • New funding rounds
  • Key leadership changes
  • Product launches

Move faster than the market and reach prospects at the perfect moment.

Drive replies with concept-centric AI

Go beyond static {first_name} templates. Octave’s agentic playbooks intelligently assemble messages from your unique GTM DNA—your personas, products, and use cases—for every trigger. The result is context-aware copy that feels unmistakably meant for your prospect, driving higher reply and conversion rates.

Automate research and workflow

Free your team from manual research and brittle prompt maintenance. Octave provides a single, automated flow that connects Clay signals to your sequencer, saving weeks of RevOps and SDR time. Redirect your team's focus from tedious workflow management to active selling and strategy.

From signal to sequence in three steps

Octave connects natively with Clay to automate your trigger-based outreach, turning real-time events into personalized, ready-to-send sequences.

Monitor GTM Signals

Connect Octave to your Clay account. Our agents begin monitoring the real-time event and news tracking signals you have already configured.

Define Agentic Playbooks

Model your ICP and messaging once in Octave’s library. Our AI agents intelligently mix and match use cases, value props, and proof points based on the incoming trigger.

Ship Hyper-Personalized Copy

Octave generates a complete, copy-ready sequence for each prospect and pushes it via a single API endpoint into your existing sequencer like Salesloft or Outreach.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner

Related AI Capabilities

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FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

How is this different from using Clay with GPT prompts?

While Clay is powerful for surfacing signals, relying on prompt chains leads to fragile workflows and generic copy. Octave replaces this 'prompt swamp' with a GTM context engine. Our agents have deep, persistent knowledge of your unique ICP, products, and messaging, allowing them to generate far more precise and relevant copy without constant maintenance.

What kind of triggers can Octave act on from Clay?

Octave can build campaigns around any event signal you track in Clay. Common triggers for B2B SaaS companies include customer funding announcements, new executive hires, product launches, new market entries, and job openings for GTM Engineers.

Do I need to replace my existing sales sequencer like Outreach or Salesloft?

No. Octave is designed to enhance your existing GTM stack, not replace it. Our API pushes fully-formed, personalized sequences and scores directly into your sequencer, CRM, or workflow tool, adding powerful orchestration without disruption.

How does Octave keep messaging consistent if it's generating copy with AI?

Consistency is built-in. All AI-generated copy is derived from your central Messaging Library, which codifies your personas, value props, and proof points. Business users can refine this 'GTM DNA' in plain language, giving you the perfect balance of messaging control and workflow automation.

Build your generative GTM motion today