AI-Powered ICP Matching with Clay

Stop chasing bad-fit leads and start engaging prospects who are actually ready to buy. Discover your next best customers with Octave's AI-powered ICP Matching for Clay.

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Target with Unmatched Precision

Move beyond static firmographics. Octave's AI agents match prospects against a living model of your ICP, built from your company's unique GTM DNA.

  • Improve segment targeting and qualification rates.
  • Dynamically adjust criteria as your market shifts.
  • Ensure your sales team only engages the best-fit accounts.

Automate Hours of Manual Work

Replace cumbersome lead scoring formulas and black-box AI models. Octave automates the entire research and qualification flow, freeing up your RevOps and GTM teams to focus on strategy and selling.

Scale Across Every Segment

Effortlessly manage outbound for multiple products, personas, and use cases. Octave's AI-powered ICP matching scales with your growth, ensuring every campaign is precisely targeted, no matter how fragmented your TAM is.

How AI ICP Matching Works

Connect Octave to your Clay.com account and turn firmographic data into a qualified prospect list in three simple steps.

Model Your ICP

Codify your personas, value props, and qualifiers using plain language. Octave builds a living library of your unique GTM DNA.

Connect Your Data

Pipe in firmographics or lookalike companies directly from your Clay workflow. Octave's agents are ready to analyze the data in real time.

Receive Fit Scores

Octave matches each prospect against your ICP and returns a clear fit score, giving your systems a qualification signal they can trust.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner

Related AI Capabilities

Trigger-Based Outreach

Stop missing opportunities with stale outreach. Octave creates timely, hyper-personalized messaging based on real-time events like funding rounds, leadership changes, or product launches tracked in Clay. Start building AI trigger-based outreach that converts.

Warm Outreach Automation

Stop sending cold emails to warm leads from Clay. Octave's AI crafts hyper-personalized messages from real-time intent signals and website visitor data to generate more replies and qualified pipeline.

Vertical Market Penetration

Struggling to personalize outbound for niche B2B SaaS verticals? Octave's AI-powered Vertical Market Penetration crafts hyper-relevant messaging by tapping into Clay's detailed industry data, boosting reply rates in every segment. Get started with Octave.

Value Prop Testing

Stop guessing which value propositions resonate with your B2B SaaS customers. Octave experiments with different value propositions using Clay's campaign infrastructure to find message-market fit. Sign up for Octave to automate your AI value prop testing and grow your pipeline.

Territory Assignment

Stop manually assigning territories and empower your reps to sell faster. See how Octave’s AI agents use your live ICP to qualify and route every lead with precision.

Technographic Targeting

Stop sending generic outbound based on a prospect's tech stack. Octave’s AI-powered technographic targeting uses Clay's deep analysis to generate messages that resonate with how their team actually works. See how Octave can transform your GTM strategy.

Segment-Based Messaging

Stop sending generic outbound that misses the mark. Octave’s AI-powered Segment-Based Messaging uses Clay's advanced filtering to create hyper-personalized campaigns that resonate with every niche and drive more qualified pipeline.

Sales Call Preparation

Turn enriched prospect data into winning call scripts, discovery questions, and objection handling—instantly. Automate your AI sales call preparation with Octave to help your sales team close more deals.

Social Proof Messaging

Stop sending generic outbound that relies on static case studies. Octave's AI-powered Social Proof Messaging dynamically incorporates relevant customer success data from Clay into every email, driving higher reply rates and converting more pipeline. See how our GTM context engine can transform your outreach.

See all capabilities

Learn More

Avoiding Duplicate Sends When Merging Clay + CRM
Automating QA on Enrichment Outputs
Automated Follow‑Ups Based on Engagement Signals
FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

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How does Octave's ICP Matching work with Clay?

Octave integrates natively. You use Clay's 'Lookalike companies' or 'Firmographics' enrichments as a data source. Octave's AI agents then analyze that data against your defined ICP in real-time, providing a qualification score you can use in subsequent Clay columns or push to your CRM.

Can't I just build this myself in Clay with prompts?

While you can create complex prompt chains in Clay, it often leads to 'prompt swamp'—fragile workflows that are hard to maintain. Octave acts as an 'ICP and product brain' for Clay, replacing brittle prompts with a robust, centralized messaging library and tunable agents for more precise qualification without the maintenance.

How complex is it to set up my ICP in Octave?

It's designed for business users. You can scrape websites to structure your initial ICP, personas, and value props in minutes. You can then refine everything in plain language. There are no complex formulas or black-box models to configure.

Is this feature right for my B2B SaaS company?

Octave is ideal for post-PMF B2B SaaS companies (Series A+ with 20+ FTEs) that have large TAMs, multiple products, or complex personas. If you're running outbound and using tools like Clay and a sequencer, our AI ICP Matching will significantly boost your efficiency and targeting accuracy.

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