AI Lead Qualification Scoring

Stop relying on black-box models and static formulas that don't adapt to your business. Use Octave's AI Lead Qualification Scoring to get dynamic, transparent fit scores you can actually trust.

Finally, a score you can trust

Replace opaque scoring with a tunable agent that understands your business. Octave uses natural-language qualifiers rooted in your unique ICP, giving you full visibility into why a lead is a good fit.

Adapt your model in real time

Your market changes fast, and your scoring should too. Dynamically adjust your model by simply toggling qualifiers on or off to instantly reflect shifts in your ICP or new product launches.

Automate your GTM workflow

Free your RevOps team from maintaining fragile prompt chains. Octave combines research, qualification, and integrations into a single, hands-off flow that pushes trusted scores directly into your CRM or sequencer.

How AI Lead Qualification Scoring works

Octave integrates natively with Clay, turning enriched data into intelligent qualification scores in three simple steps.

Model your ICP

Codify your ideal customer profile, personas, and value propositions in plain language. This living library becomes the 'brain' for all qualification decisions.

Define qualifiers

Set your qualification criteria using simple, natural-language rules, not complex formulas. Octave's agents use these rules to analyze enriched data from Clay.

Push scores anywhere

A single API endpoint delivers real-time fit scores into your stack, enabling intelligent routing, context-aware personalization, and more efficient outbound.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner

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FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

How is this different from lead scoring in my CRM or using Clay formulas?

Traditional scoring uses static formulas or untrustworthy black-box AI. Octave uses tunable agents that are deeply rooted in your dynamic ICP and product messaging. Instead of managing complex formulas in Clay, you use natural-language qualifiers, making the model transparent, easy to update, and far more accurate.

What kind of data can Octave's qualification agents use?

Our agents leverage the rich, structured data you already have in Clay. They also combine signals from web scrapes, product usage data from your warehouse (e.g., Snowflake), and your CRM to create a comprehensive, real-time qualification score.

Do I need to be a developer to set up scoring in Octave?

No. Octave is designed for GTM and RevOps teams. You define your ICP and qualifiers in plain language, and our platform handles the complexity, turning your strategic knowledge into a powerful, automated scoring engine without writing any code.

How quickly can the scoring model adapt if we launch a new product?

Instantly. You can update your messaging library with the new product details and adjust qualification agents with a few clicks. The model is designed to be dynamic and iterable, so it evolves in real-time with your GTM strategy.

Build your generative GTM motion today