AI Market Expansion Research

Stop guessing where to expand next. Octave's AI analyzes market data to pinpoint your next high-growth B2B SaaS segments. Start your AI-powered market expansion research today.

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Uncover Hidden TAM

Move beyond your current ICP. Octave’s AI agents analyze real-time company data from Clay to surface high-potential B2B segments you haven't explored.

  • Pinpoint emerging industry verticals.
  • Identify lookalike companies with high conversion potential.
  • Validate expansion hypotheses with data, not intuition.

Launch New Markets Faster

Translate discovery into action instantly. Octave doesn't just find new markets—it builds the messaging foundation to win them.

  • Automate ICP and persona creation for new segments.
  • Generate tailored messaging playbooks in minutes.
  • Shorten the cycle from research to revenue.

Increase Pipeline Efficiency

Stop wasting outbound budget on mismatched segments. Precise, AI-driven targeting ensures your resources are focused on accounts with the highest propensity to buy.

  • Boost reply and conversion rates with relevant messaging.
  • Decrease customer acquisition costs (CAC).
  • Build a more qualified and predictable pipeline.

How Market Expansion Research Works

Octave integrates with Clay to turn raw company data into a strategic map for your next market entry. Identify, qualify, and build messaging for new segments in three steps.

Connect Your Data

Integrate Clay's company discovery data with Octave. Our AI agents begin analyzing firmographics, industries, and other signals to find patterns.

Define Your Qualifiers

Tell Octave what a good-fit market looks like in plain language. Model your ideal expansion targets without writing complex formulas.

Generate Segments & Playbooks

Octave surfaces new, high-potential segments and automatically generates the messaging playbooks needed to engage them, ready to push to your sequencer.

Features

Resources

Ingest and codify company assets (e.g., websites, docs, decks) into actionable intelligence.

Library

Define and align core value propositions, target segments, and buyer personas.

Playbooks

Create hyper-personalized messaging for every niche, persona, and segment you target.

Agents

Power real-time workflows with agents grounded in your ICP and GTM strategy.

Styles

Encode tone of voice, brand identity, and the language patterns behind your best-performing CTAs.

Prospector

Surface every high-value contact in your target market—fast.

“We’ve tried a lot of AI tools, but Octave is the first one that actually works the way our sales team needs it to. It understands real personas, real pain points, and creates messaging that lands. It’s become a core part of our modern GTM stack.”
Mollie Bodensteiner
VP RevOps, Engine
"Working with Octave has been a game changer for VELOX. Their AI platform has helped us streamline our messaging well beyond what we’ve seen with out of the box models like ChatGPT, Claude, or Gemini; and easily integrated into our existing stack. What really sets them apart is the support. Their team has been available 24/7 and has gone above and beyond to ensure our continued success. This level of commitment is rare, and it’s why we’re all in on Octave."
Joe Rowett
CEO, Velox
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner
"Octave has saved me countless weeks of manual research by enabling me to build rich, granular, and targeted GTM playbooks for my key personas. Previously this work would have taken 40+ hours of manual work and a dedicated team of product marketing resources. I can now tune the messaging to exactly what matters most to my audiences in minutes. Our next journey with Octave is applying this to agentic AI GTM programs."
Andrew Jacob
Director of Strategic Growth, QAD
"Octave is helping transform the quality and efficiency of our outbound marketing, but the people are what make it game-changer for us. When we need help, the Octave team is there. Outside normal working hours? No problem. Need a feature implemented urgently? They’ll take you seriously, not just brush you off with “we’ll put it on the roadmap”. This stuff isn't easy, but Octave demonstrates daily that they are invested in our success."
Mitch Speers
CRO, BuyerForesight
"Octave is the first agentic platform that may truly save us headcount. Its ability to understand our product and market paired with actionable suggestions, makes it the missing link between GTM strategy and execution. Whether you use it for outbound messaging, segmenting your customer base, or just creating GTM playbooks, you'll be amazed at how strong the results are."
Mallory Lee
VP RevOps, PhoneBurner

Related AI Capabilities

Trigger-Based Outreach

Stop missing opportunities with stale outreach. Octave creates timely, hyper-personalized messaging based on real-time events like funding rounds, leadership changes, or product launches tracked in Clay. Start building AI trigger-based outreach that converts.

Warm Outreach Automation

Stop sending cold emails to warm leads from Clay. Octave's AI crafts hyper-personalized messages from real-time intent signals and website visitor data to generate more replies and qualified pipeline.

Vertical Market Penetration

Struggling to personalize outbound for niche B2B SaaS verticals? Octave's AI-powered Vertical Market Penetration crafts hyper-relevant messaging by tapping into Clay's detailed industry data, boosting reply rates in every segment. Get started with Octave.

Value Prop Testing

Stop guessing which value propositions resonate with your B2B SaaS customers. Octave experiments with different value propositions using Clay's campaign infrastructure to find message-market fit. Sign up for Octave to automate your AI value prop testing and grow your pipeline.

Territory Assignment

Stop manually assigning territories and empower your reps to sell faster. See how Octave’s AI agents use your live ICP to qualify and route every lead with precision.

Technographic Targeting

Stop sending generic outbound based on a prospect's tech stack. Octave’s AI-powered technographic targeting uses Clay's deep analysis to generate messages that resonate with how their team actually works. See how Octave can transform your GTM strategy.

Segment-Based Messaging

Stop sending generic outbound that misses the mark. Octave’s AI-powered Segment-Based Messaging uses Clay's advanced filtering to create hyper-personalized campaigns that resonate with every niche and drive more qualified pipeline.

Sales Call Preparation

Turn enriched prospect data into winning call scripts, discovery questions, and objection handling—instantly. Automate your AI sales call preparation with Octave to help your sales team close more deals.

Social Proof Messaging

Stop sending generic outbound that relies on static case studies. Octave's AI-powered Social Proof Messaging dynamically incorporates relevant customer success data from Clay into every email, driving higher reply rates and converting more pipeline. See how our GTM context engine can transform your outreach.

See all capabilities

Learn More

Avoiding Duplicate Sends When Merging Clay + CRM
Automating QA on Enrichment Outputs
Automated Follow‑Ups Based on Engagement Signals
FAQ

Frequently Asked Questions

Still have questions? Get connected to our support team.

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How does Octave differ from just using Clay for company discovery?

Clay is excellent at finding and enriching company data. Octave acts as the strategic AI layer on top, analyzing that data to identify new market segments and automatically generating the context-aware messaging playbooks to engage them. We turn Clay's raw data into GTM strategy.

Is this process fully automated?

Yes. Once you set your qualifiers, Octave's AI agents work continuously to identify opportunities and generate corresponding messaging. Market research becomes an always-on, hands-off process.

What kind of B2B companies benefit most from this?

Post-PMF B2B SaaS companies with multiple products, personas, or a large horizontal TAM see the most significant impact. If you're looking to scale outbound efficiently into new verticals, Octave is designed for you.

Can I use this for global market expansion?

Absolutely. Octave's agents can analyze data from multiple regions and can be configured to generate messaging for different languages and markets, streamlining complex multi-region GTM orchestration.

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